Tuesday, September 1, 2009

Fatal Optimism

The Alligator and the Mockingbird

Few people are as tiresome as the person who lives life in a minor key. Pessimistic people remind me of Eeyore the donkey:

“I don’t think we can do it.”
“This idea will never work.”
“It’s probably going to rain.”

On the other hand, few people are as terrifying as Eeyore’s opposite.
Have you ever known a person with Fatal Optimism?

“If we just think happy thoughts, everything will turn out okay.”
“I am a child of the Universe. I have a right to be here.”
“I’m a winner. I can do it. I’m special.”

I’m a proponent of boldness. <http://www.mondaymorningmemo.com/mmmredirect.asp?id=1299> But I also believe you should count the cost and be willing to pay the price. The comedians at Despair.com spoke the truth when they said, “FAILURE: Because sometimes your very best just isn’t good enough.”

In her essay, How Positive Thinking Wrecked the Economy, Barbara Ehrenreich writes,
“Besides greed, another habit of mind should get its share of the blame: the delusional optimism of mainstream, all-American, positive thinking.” Barbara writes, “Everyone knows that you won't get a job paying more than $15 an hour unless you're a ‘positive person’ -- doubt-free, uncritical, and smiling -- and no one becomes a CEO by issuing warnings of possible disaster.”

How do we become infected with Fatal Optimism? Malcolm Gladwell says it happens slowly.
“As novices, we don’t trust our judgment. Then we have some success, and begin to feel a little surer of ourselves. Finally, we get to the top of our game and succumb to the trap of thinking that there’s nothing we can’t master. As we get older and more experienced, we overestimate the accuracy of our judgments, especially when the task before us is difficult and when we’re involved with something of great personal importance.”

In the early part of WWI,
the British thought:
1. The Turks would lose at Gallipoli,
2. Belgium would be an obstacle to Germany’s advance and
3. Russia was sure to crush the Germans in the east.
The French believed their army would be at the Rhine within six weeks of the start of the war. Meanwhile the Germans were predicting the same amount of time would take the German army to the outskirts of Paris.

Each of these predictions was horribly, tragically wrong.

Do you remember all the people who claimed we would be "out of Iraq" within 30 days of the invasion? I knew it was politically dangerous and that it would cost me friends, clients and money, but I responded by voicing my concern that we were launching the next Viet Nam. More than a few people snorted and said to me, “You’re a fool if you think we’re going to fight this war with men. This will be a pushbutton war.” And then they accused me of “not supporting our troops.” That was six and a half years ago. I wonder how many of those troops wish I had shouted louder, longer, sooner?

But today’s memo isn’t about politics,
it’s about business. I included the Iraqi War memory because, other than the recent mortgage meltdown, I couldn’t think of a more stinging example of overconfidence than our invasion of Iraq. (Yes, I’m fully aware this comment will anger some people. But when a man volunteers to wear the handcuffs of public opinion, his words become flaccid and his advice becomes suspect. I don’t want to be that man.)

In 2004, Oxford University Press published a book by psychologist Mark Fenton-O’Creevy. Too few people read it. That prophetic book <http://www.mondaymorningmemo.com/mmmredirect.asp?id=1298> was the result of a 3-year study O’Creevy conducted involving 118 managers and traders at four leading investment banks.

One of O’Creevy’s tests involved a computer program that mimicked the ups and downs of the stock market. As the line moved across the screen, the traders were asked to press a series of buttons, which, they were told, might or might not affect the course of the line. At the end of each session, the traders were asked to rate their effectiveness in moving the line upward. Keep in mind the buttons had no effect whatsoever on the line. But each of the stock traders was convinced he had figured out exactly which combinations of buttons made the line go up. (Psychologists call this "magical thinking <http://www.mondaymorningmemo.com/mmmredirect.asp?id=1317> " and it's often associated with schizophrenia.)

Overconfidence is the rocket fuel of incredibly dumb decisions.

As my older and wiser friend Loren Lewis used to say when I was 17, “Don’t let your alligator mouth overload your mockingbird ass.”

Be bold, but count the cost.
Never assume you can't lose.

And remember:
Failure is a temporary condition.
So don't let it scare you.

--

Baron Rackow
Wide Mouth Media
121 Central Avenue N
Swift Current, SK S9H 0K9
Tel: 306.778.2699 Fax: 306.778.6877
www.widemouthmedia.com <http://www.widemouthmedia.com/>

Monday, August 31, 2009

Chicken Man


"chicken-man" - noun. A census-taker, humorous.
"William Craigie's 'Dictionary of American English', 1940


In an 1881 survey of Britain, residents were asked to provide their "rank, profession or occupation." Some of the more unusual verbatim responses, either entered by the subjects themselves or by interviewers and preserved by the London Genealogical Society included:

-Teacher of Wax Flowers
-Hand in Hartley's Jam
-He play all day long
-Egg-cracker
-Slob Brickmaker
-Emasculator
-Dog Performer
-Sampler of Drugs
-Formerly Fat
-Turnip Shepherd
-Very Feeble
-Proprietor of Midgets
-Gymnast to House Painter
-Knocker-Up of Work People
-Fifty-two Years an Imbecile
-Examiner of Under-Clothing
-Colorist of Artificial Fish
-Supposed to be a lady
-Rust Attendant at Lavatory

And here I am a mere business manager. Dear boss--I don't mean to complain, but could I get my business cards changed? I would REALLY REALLY like to be a Turnip Shepherd from now on. Or a Proprietor of Midgets.

I was gonna be an Examiner of Under Clothing. But my wife said no.

Maybe next year.

by Baron Rackow

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Roy Williams emailed out a list of 10 things to never do in your advertising. Here are a couple of them...

Here is #4 and #7

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And here is #7... which is a new one I haven't seen before, but you're seeing/hearing ads that break this rule all over the place:

7. Never mention the recession.
I understand how tempting it is to say, “In order to help you combat the recession we’re offering…” But all that really does is remind the customer that now is not a good time to be spending money.

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Don't be distracted by criticism. Remember-the only taste of success some people have is when they take a bite out of you. :)